We welcome Preston Beckman. Preston was the Executive Vice President of Program Planning and Scheduling Research at NBC from 1991-2000 where he was instrumental in the success of "Seinfeld."
Preston was the head of programming at the height of "Must See TV" on NBC and tells us how that term came be. He talks about what it was like putting together the schedule for NBC Primetime programming in the 1990s and throughout his career at NBC and FOX and into today's Discovery+ Streaming.
Preston is a Media Consultant, with over 35 years experience in Program Planning, Scheduling and Audience research. He holds a PhD In sociology from NYU, recently consulted on the launch of the Discovery+ streaming service.
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